Singapore, 24 May 2010 — Back by popular demand from its inaugural success, Sundown Festival 2010 is finally here again! Jointly organized by Red Spade Entertainment and Resorts World™ Sentosa, Sundown Festival 2010 will bring together the freshest and coolest music acts from Asia on the streets of New York within Southeast Asia’s first and only Universal Studios Singapore®, Resorts World™ Sentosa in a lively, fashionable street party concept.

This year promises a brand new festival experience that will showcase the dynamics of adrenaline-filled Asian music and styled fashion choreography, choreographed by Blackmarket and mind blowing 3D visual effects spanning over 150 minutes, non-stop.

“It feels incredible that the festival is going to be held at Universal Studios Singapore®. And in all Sundown Festival Asian music content mandates, we only bring in the freshest and the coolest artists. The artists were selected based on the relevance to the thematic platform and messaging for 2010, which was to showcase to the world a holistic and innovative entertainment scene of Asia in style, as we are having a worldwide TV coverage from the good people of AXN & ANIMAX, our official TV partners.” says Samantha Chan, Director (Programming) Red Spade Entertainment.

“This is Resorts World Sentosa’s first ticketed special event to be held in Universal Studios Singapore. Held in New York Street, guests will be able to feel the spirit and energy of New York, where classic landmarks of New York City will make this the most befitting backdrop for this hip, happening and happy event, complete with street-styled entertainment. It is going to be a blast ...,” said Ms Andrea Teo, Vice President of Entertainment, Resorts World Sentosa. 

 

“We are proud to announce the support of 7-UP as our presenting sponsor this year, and there will be more excitement and promotion campaign coming up. This year we are kept at our toes with all our partners working closely as a team to create an even more refreshing experience. We want more ‘WOW!’ at the festival” says Kelvin Goh, Director (Logistics & Planning) Red Spade Entertainment.

Sundown Festival 2010 will bring us one step closer to uniting all Asian music fans. This year’s show will open in dramatics with 20 Tenko drummers (famed Japanese Taiko drummers) and will see Japanese rock band, SuG, South Korean No. 1 girl band, Afterschool, South Korean fashion forward band, F.cuz, new age Japanese rock band, LM.C! This will be one big Asian fashion and music extravaganza!