Singapore, 1 November 2012 − With Sundown Festival 2012 pulling all the stops to bring in

leading acts from China, Japan, Korea, Hong Kong and Taiwan, the F1 Pit Building at

Marina Promenade is proving to be the place to be, rain or shine, on 1st December.

 

Sundown Festival 2012 features buzzed-about newcomers and some of the region's hottest

solo and group acts including Jeno Liu Li Yang from China; Raymond Lam from Hong Kong;

BTOB from Korea; Anthony Neely from Taiwan and Alice Nine from Japan.

 

2012 marks the fourth anniversary for the homegrown Festival, which has emerged to

become the definitive all-Asian music and cultural experience of the year. Sundown Festival

2012 is executive produced by Red Spade Entertainment, and is supported by the

Singapore Tourism Board (STB) and presenting co-sponsor SingTel, Asia’s leading

communications group, for the second consecutive year. Global wireless innovation leader,

BlackBerry, is this year’s newest sponsor to come onboard.

“Asian Music for a Greater Asia”

"It was necessary to continue this tradition every year; it is our promise to our fans and supporters. Anyone who is interested in Asian music and proud of the immense talents the region has to offer should take a look at what is going to go down at Sundown Festival this 1st December," said Samantha Chan, Director, Red Spade Entertainment.

 

"Sundown Festival has a legacy of highlighting the diversity of the Asian music culture. At the same time, with fans from all walks of life and nationalities banding together to show support for their favourite Asian acts, it illustrates the boundless power music has to unite people and unify differences," said Ellena Liu, Associate Director, Segment Marketing & Communications, Consumer Marketing, SingTel.

 

“Made in Singapore, Entertaining The World”

“We are pleased to support local entertainment players such as Red Spade in the development of a strong pipeline of differentiated home-grown entertainment content. As the only annual music festival in South East Asia to unite Asian music and culture, we are confident that the Sundown Festival will contribute to our delivery of unique and original tourism experiences for both Singaporeans and international visitors, and set Singapore apart as a global city with an energetic and innovative entertainment scene,” added Lynette Pang, Executive Director for F1 & Sports and Arts & Entertainment, Singapore Tourism Board.

 

“The amazing line-up of performances is yet further confirmation that Sundown Festival is ranked in the league of some of the region’s leading entertainers and event organisers. Put together by Asians for Asians, the Festival is giving consumers an understanding of the creative potential and musical possibilities as well as the impetus to purvey great Asian music worldwide,” said Keith Loke, Manager, Segment Marketing & Communications for Consumer Marketing, SingTel. “Music is something many of our customers are passionate

about and as presenting sponsor of Sundown Festival 2012, SingTel is leading the way in showing how music inspires and amalgamates people in unprecedented ways.”

 

"Welcoming SingTel and BlackBerry as presenting co-sponsors further proves this year will be the best festival we've seen yet," added Kelvin Goh, Director, Red Spade Entertainment.